ROKA MATADOR. Fast foward.

My first product launch at ROKA, my job was to guide internal stakeholders and agency partners from the design of the wordmark through to launch day in creation of branded materials for cycling’s newest cylindrical shield: ROKA’s Matador. Shot in and inspired by Los Angeles, our product launch was amplified by our sponsorship of criterium racing team Legion of Los Angeles and their founder Justin Williams. With a solid social approach and the partnership of Legion of LA, we were able to reach our launch sales goals in only 16% of the anticipated timeline, as well as sell out of 33% of our color ways within 72 hours of launch.